The Protein Puffer

How do we remind people that milk is a great source of high-quality protein? We create the Protein Puffer, a jacket designed to hold 422 ounces of milk. Then we have WNBA star and fashion icon Skylar Diggins wear it during the iconic tunnel walk.

Burger King Ads Take a Dig at McDonald's Execs

To prove that flame-grilling is hard to resist, we found images of properties that belonged to our competitors’ former executives and showed people that they had grills in their backyards.

AWARDS

Silver Cannes Lion (Print) 

Silver Cannes Lion (OOH) 

Bronze Cannes Lion (OOH) 

Clio Shortlist 

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PRESS

Adweek, USA Today, Fox News,

Daily Mail, Fast Company,

Lürzer's Archive among

other publications. 

MilkPep highlights one of moms’ most overlooked roles: entertaining their kids.

How do we connect with moms and get them to consider the benefits of drinking milk?  We celebrate one of their most overlooked roles:  entertaining their kids.  A never-ending task that demands energy and creativity.  No matter what, Mom's Show Must Go On.

Many Critically Endangered Species may go extinct by the time these cards expire.

To shine a light on the importance of conservation, we gave a new meaning to the expiration date on these cards. The Mastercard Wildlife Impact Cards, created in partnership with Conservation International, feature endangered species and give people a chance to make an impact for themselves.

​Press: Adweek (Pick of the Day) and Ad Age

(5 creative brand ideas you need to know about right now).

A personal project that reclaimed a famous slogan to raise money for Mexico's reconstruction.  

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When major earthquakes struck Mexico in 2017,  Lucas Cruz and I created #BuildTheWalls: a campaign to collect funds for the country's reconstruction. 

True Name lets transgender & non-binary customers update their chosen names on their cards. 

This is a series of social videos to promote True Name (created by the team at McCann XBC): a product feature that lets card users choose the first name that appears on their cards. We turned hours of interviews with people from the LGBTQI+ community into social videos that explain the importance of the feature.